H&M Finally Opens Upper East Side Location.

Yes the Swedish Company that somehow figured out how to mass market fashion has arrived with it's first outpost on the Upper East Side. Sporting the unveiling of their new Fashion Against Aids line. ( As seen on Left). The store opened on May 28Th 2009 at 12:00 p.m. The first 200 received an Access to Fashion Pass ( A paper version of a gift card). The line stretched around the block by 9 a.m. The store has Men's, Women's, and Kids. I personally thought the two floor store is quite small to stock all three concepts. I ended up buying 2 shirts and sun glasses. The difference between this store and the Herald Square store (which I much prefer) is that this store seamed to lack sales. Yes the crazy H&M sales we have all come to love. I saw a maybe 2 items on sale and they were both heavy sweaters not ideal for Summer. The store also seamed quite crowded. Be prepared to wait at least 5 minutes on line. Most likely due to the fact that half of the cashiers do not know how to work the cash registers. As an Upper East Side resident, I am quite happy to have a local H&M. I just wish it was a bit bigger. They definitely had room to expand since it is in a brand new building. Pictures Of 86th street Store and Fashion against Aids Line: Below

1st Photo: Racked.com